Web Design Client Brief

01 About You

Full Name

Preferred Name / Nickname

Email Address

Phone / Best Way to Reach You

Business / Brand / Project Name

What do you do? (In your own words)

Don't just write your job title — describe what you actually do and who you help.

Where are you located? Do you serve clients locally, nationally, or online?

02 The Website

What is the primary purpose of this website?

Portfolio / Showcase Book appointments Sell products Generate leads / inquiries Share information / blog Establish credibility Event / community hub Something else

Do you already have a website?

Yes No

If yes — current website URL & what's wrong with it?

What's the ONE thing you want a visitor to do when they land on your site?

Who is your target audience?

Be specific — who is your ideal client or customer?

03 Branding & Aesthetic

Do you have existing branding?

Logo Brand colors Fonts / typography Brand guidelines / style guide None — starting from scratch

Your own words for the vibe (if not listed above)

Color preferences

Any colors you love, hate, or want to avoid?

Inspiration websites — list up to 5 sites you love the look of

These don't have to be in your industry. Could be a restaurant, a clothing brand, an artist — anything that gives you a feeling you want.

Are there any websites in your industry you really dislike? Why?

04 Content & Assets

Heads up The content you provide makes or breaks a website. A beautiful design with placeholder text won't convert. Let's get clear on what you have and what we need to create.

What content do you already have ready?

Photo situation — how would you describe your current photos?

Who will write the text / copy for the site?

I'll write it myself I need help writing it

Social media handles you want linked

Do you have a domain name (e.g. yourbrand.com)?

Yes, I own one No, I need to get one Not sure

If yes — what's the domain? Who is it registered with?

05 Logistics

Is there a deadline or launch date in mind?

On a scale of 1–5, how involved do you want to be in the design process?

Just build it

1

2

3

4

5

Every decision

How comfortable are you updating the site yourself after it's built?

Do you have any competitors or people in your space whose online presence you admire?

06 Big Picture

What does success look like? How will you know the website is working?

What's your biggest frustration about your online presence right now?

Is there anything specific you're nervous or unsure about with this project?

Anything else I should know?